Random House Books for Young Readers Made to Stick: Why Some Ideas Survive and Others Die

The pages are loose and are falling out the first time I open the book

Me encantó, desde la introducción hasta el final, realmente te atrapa

Since others have already summarized the key points the authors make in this book, I won't go into that. But I did wanted to add my vote to the rating, and share my very positive experience with this book. I had come across the title as part of a panel at work on the topic of excellence in presentations. Using stories to bring across a point was named as one of the key ways to deliver a great presentation by several of the speakers. One of them recommended this book, and so I decided to give it a try. And a great read it is. In fact, a direct application of the SUCCESs framework the authors propose - Simple in that the core messages are stressed time and again, Unexpected in that the rules they talk about make perfect sense yet were not necessarily what I expected from the book, Concrete with countless examples, Credible by using examples from various fields of science and providing a wealth of scientific research to back up their points, Emotional with the stories being used and finally - as I have already mentioned - using Stories. I will self-evaluate how sticky their framework is over time, and I will hopefully be able to tell a SUCCESs story about how I was able to transfer and apply their lessons to challenges in my everyday-life.

Muy buen libro sobre comunicación eficaz con ejemplos y casos prácticos en los que se "reparan" textos para que resulten de mayor impacto.

Un libro essenziale per chiunque comunichi regolarmente e voglia che la propria voce non si confonda nel rumore. “Made to Stick” offre strategie vincenti, testate sul campo, per far sì che le tue idee siano ascoltate, ricordate… e infine messe in atto. Consigliatissimo.

Excellent book, worth the read for anybody interested in improving their communication skills.