Who Not How

This book came highly recommended by a fellow entrepreneur I trust, and I started listening to it almost immediately after purchasing—and I’m so glad I did. Who Not How has completely shifted the way I think about growth, productivity, and collaboration in my business. It's now a staple recommendation I make to all the entrepreneurs I work with. It’s insightful, empowering, and essential for anyone looking to scale their impact by working smarter—not harder. If you’re building a business or leading a team, this one’s a no-brainer. Pros: Powerful Mindset Shift: The central idea—stop asking “How can I do this?” and start asking “Who can help me do this?”—is simple but transformative. It helped me rethink delegation, collaboration, and building a team. Actionable for Entrepreneurs: As someone who works with social entrepreneurs, this book now tops my list of recommendations. It’s a game-changer for anyone feeling stuck, overwhelmed, or trying to do everything themselves. Engaging & Easy to Digest: Whether you’re reading or listening, the content flows well and feels conversational. It’s packed with real-world examples that make the concepts stick.

Every entrepreneur should read this book at the beginning of their journey. “Who Not How”, provides valuable insight needed to allow you to grow your business.

The title says it all — Who Not How — and the content brings it to life. At its core, this book reminds us that our greatest calling is rooted in relationships. It’s also where our greatest assets are found. We don’t need to do everything ourselves—we need Whos in our lives, and we need to be a Who in the lives of others. This is a must-have resource for every leader.

Dan Sullivan’s book “Who Not How” is a transformative guide that redefines the way we approach challenges and goals. Rather than asking “How can I do this?” the book challenges readers to ask, “Who can help me achieve this?” This shift in thinking opens up the potential for exponential growth, efficiency, and success. Sullivan’s core premise is that the path to achieving your ambitions isn’t about taking on everything yourself but rather identifying the right people who can help you get there. This insight is particularly valuable for those who find themselves caught in a cycle of overwork and frustration when trying to handle every aspect of their projects or responsibilities alone. Although, the main idea of the book is inspiring and powerful, the book does come across as promotion of Sullivan’s Strategic Coach program, which might be off-putting for some readers. While the book is relatively short, it still feels somewhat wordy and could have been more concise. Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in return. This repetition can make the narrative feel formulaic at times. Additionally, there are numerous one-liners throughout the book that seem disconnected from the surrounding text. While these sentences are mostly quotable, their placement can feel abrupt and unrelated to the passage before or after. Despite these critiques, the book is filled with examples that showcase how leaders and entrepreneurs have leveraged this mindset. By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals further than you could imagine on your own. For readers seeking to achieve more while doing less, Sullivan’s book is a great read. It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others for the rest. I would rate it 4/5 for its mostly thought-provoking content.

When I come across a book that engages and gives immediately useable insight, I give it a Gold Star! Who Not How is definitely one that does. This book is full of real life examples illustrating the teaching points it makes at the speed of “real life”. Who Not How skillfully guides a paradigm shift from the normal “If it’s going to be it’s up to me” mind set. Who Not How gets my Gold Star!

Amazing! This book put everything into with great perspective. Stop chasing getting things done that you can have someone else with their genius tackle. It will free your soul and time in ways you can’t imagine. Thank you for the brilliance!

Really good and easy to read and apply. I relate to the content and it helped us grow significantly. Freedom today I my top priority. With this book for sure I will reach to my absult freedom.

Excellent book, I usually get bored at the half part of my books I read but this book I finished so fast because it feels very interesting and simple reading.

Chacun est jugé sur ses résultats, peu importe l’effort nécessaire. La thèse de ce livre est de commencer par se poser la question « Qui peut réaliser ça » plutôt que « Comment le réaliser », pour chacune de ses missions. Travailler en mode collaboratif pour atteindre de meilleurs résultats, plus vite, déléguer quand il le faut pour éviter de procrastiner. Ce sont tous ces enseignements qui sont détaillés dans ce livre, même si on pourra regretter régulièrement des répétitions. A vous de lire maintenant…

Love the new transformative way of thinking that the author promotes in this book. Interesting take on your approach to goal setting and achieving. Would recommend highly for anyone seeking new insights in this area. The stories that the author uses are well used to bring evidence to the who not how concept. I have already recommended this book to a few of my friends and feel it is a must read for people who have lofty ambitions but seek a new perspective. I chose the rating of five stars because it was a thoroughly enjoyable read.

the right book for the moment

Who Not How by Dan Sullivan has been a true game-changer for me in the online business space. It completely shifted the way I approach problem-solving and growth. Instead of focusing on how to get everything done myself, this book highlights the power of finding the right who—the people who can help you achieve more, faster. Dan’s insights into entrepreneurship are second to none, and he shares them in a clear, practical way that’s easy to apply. This mindset shift has already boosted my productivity and results. An absolute must-read for entrepreneurs and business builders alike.